Klaviyo
The ecommerce marketing platform for email and SMS.
Overview
Klaviyo is the platform of choice for ecommerce brands who want to turn customer data into revenue. We configure, migrate, and scale Klaviyo implementations — from foundational flows to advanced segmentation and personalisation.
Key Features
What makes Klaviyo powerful
Predictive Analytics
Klaviyo's predictive analytics forecasts customer lifetime value, churn risk, and next purchase date — so you can target the right customers before they drift.
Deep eCommerce Integration
Native integrations with Shopify, BigCommerce, and WooCommerce sync product catalogues, order data, and browsing behaviour automatically.
Advanced Segmentation
Build hyper-specific segments based on purchase history, engagement, predicted behaviour, and custom properties — then keep them updated in real time.
SMS + Email in One Platform
Manage email and SMS from a single platform with coordinated flows, shared audience data, and unified reporting.
Klaviyo is the platform we reach for first when an ecommerce brand is serious about retention. The Shopify integration is genuinely seamless, and the behavioural segmentation gives you the kind of precision that used to require a developer. When it's set up properly, it stops being a tool and starts being a revenue engine.
Renee
Solutions Consultant, FlowHQ
Best Fit
Who Klaviyo works best for
Every platform has a context where it truly shines. Here's where we see Klaviyo deliver the most consistent results.
Ecommerce Brands
Klaviyo was built for ecommerce. If you're running a Shopify or BigCommerce store and want to drive repeat revenue through email and SMS, Klaviyo is the standard.
Subscription Businesses
The predictive analytics and churn-risk modelling make Klaviyo particularly effective for subscription businesses managing retention.
Mid-Market Retailers
Brands moving beyond basic email tools and ready to invest in proper segmentation, automation, and revenue attribution will find Klaviyo scales with them.
What we do
How Flow works with Klaviyo
Klaviyo sits at the heart of your retention marketing stack, pulling data from your store and CRM to deliver timely, relevant messages across email and SMS.
Account setup, domain authentication, and deliverability configuration
Migration from Mailchimp, Campaign Monitor, or other ESPs
Core lifecycle flow builds including welcome, cart, and post-purchase
List segmentation and suppression strategy
Campaign calendar setup and branded template design
Shopify, WooCommerce, and custom ecommerce integration
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