BigCommerce
Open SaaS commerce for growing and enterprise brands.
Overview
BigCommerce is the open SaaS commerce platform for brands that need Shopify-level reliability with more flexibility in how they build their storefront and checkout.
Key Features
What makes BigCommerce powerful
Open API Architecture
BigCommerce's open API lets you customise or replace any part of the commerce stack — from storefront to checkout — without being locked into a single vendor's components.
Multi-Storefront
Manage multiple branded storefronts from a single BigCommerce account — ideal for brands with regional sites, B2B portals, or wholesale channels.
B2B Edition
Built-in B2B features including customer-specific pricing, quote management, purchase order support, and company account hierarchies.
Headless Commerce Ready
BigCommerce is purpose-built for headless deployments, with comprehensive APIs, webhooks, and front-end frameworks for teams that want to own their storefront experience.
BigCommerce gave us the headless flexibility we needed for our custom storefront without the complexity of building our own commerce engine.
Luca Ferreira
Lead Engineer
Best Fit
Who BigCommerce works best for
Every platform has a context where it truly shines. Here's where we see BigCommerce deliver the most consistent results.
Mid-Market Retailers Needing Flexibility
Brands that have outgrown Shopify's customisation constraints or need more control over their checkout and storefront experience often migrate to BigCommerce.
B2B and Wholesale Businesses
BigCommerce's native B2B Edition handles the complexity of wholesale pricing, quotes, and account management that Shopify Plus typically requires apps to achieve.
Headless Commerce Projects
Development teams building custom frontends on Next.js, Nuxt, or other frameworks use BigCommerce as their commerce engine for its clean API and flexible architecture.
What we do
How Flow works with BigCommerce
BigCommerce serves as your commerce foundation — hosting your catalogue, managing orders, and integrating with your marketing and fulfilment stack via its open API.
Store setup, theme configuration, and catalogue migration
Headless commerce setup with custom frontends
Integration with ERP, PIM, and fulfilment systems
Marketing tool integration (Klaviyo, HubSpot, Google)
Multi-storefront and B2B channel configuration
Performance and conversion rate optimisation
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