BigCommerce
Flexible commerce infrastructure for growing and enterprise brands.
Overview
BigCommerce is an open SaaS commerce platform built for brands needing enterprise flexibility, custom storefronts, and scalable commerce infrastructure.
Key Features
What makes BigCommerce powerful
Open API Architecture
Customise storefronts, integrations, and checkout experiences through flexible APIs and composable commerce capabilities.
Multi-Storefront Management
Run multiple brands, regions, or storefronts from one centralised BigCommerce environment.
B2B Commerce Features
Support wholesale pricing, account-based purchasing, quoting, and complex B2B commerce workflows natively.
Headless Commerce Ready
Deploy custom frontend experiences using modern frameworks while keeping BigCommerce as the commerce engine.
BigCommerce is a strong alternative for brands that need more flexibility at the catalogue or checkout level than Shopify's standard setup allows. We see it most often with businesses that want a headless solution, have complex product structures or B2B requirements. It integrates well with the rest of a modern martech stack and doesn't lock you into a walled garden.
Robert
Founder, FlowHQ
Best Fit
Who BigCommerce works best for
Every platform has a context where it truly shines. Here's where we see BigCommerce deliver the most consistent results.
Scaling Retail Brands
Businesses needing more commerce flexibility and customisation than typical out-of-the-box storefront platforms.
B2B Commerce Businesses
Wholesale and account-based commerce operations managing complex pricing and purchasing requirements.
Headless Commerce Projects
Development teams building composable storefront experiences using custom frontend frameworks and APIs.
What we do
How Flow works with BigCommerce
BigCommerce serves as the commerce foundation of your stack — connecting storefronts, checkout, product data, and fulfilment systems through open architecture.
BigCommerce store setup, theme configuration, and catalogue migration
Headless commerce setup with custom frontend integration
ERP, PIM, and fulfilment system integration
Marketing platform integration (Klaviyo, HubSpot, Google)
Multi-storefront and B2B channel configuration
Performance optimisation and conversion-focused improvements
More Platforms
Other eCommerce platforms
Explore the full services ecosystem
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