About Us
The right-sized team for the right results.
Not a one-person freelancer. Not a bloated agency. FlowHQ is a focused team of specialists who actually know the tools.
Why FlowHQ
The sweet spot between
both extremes.
Big agencies charge for overhead you don't need. Freelancers can't cover the full stack. We built FlowHQ to sit exactly in the middle.
Small enough to know your name
Every client works directly with a senior team member — not a rotating cast of junior account managers. You'll always know who to call, and they'll always know your business.
Big enough to have real specialists
We're not generalists who dabble in martech. Our team has spent years inside the platforms we work with — from implementation to strategy. You get depth, not guesswork.
Agency-trained, startup-minded
We've worked in big agencies and know the playbook. We built Flow to strip out the overhead and deliver the results without the politics, the layers, or the inflated invoices.
Honest about what's right for you
We'll tell you when a tool doesn't fit, when a cheaper option exists, or when the real problem is people not technology. Our reputation is built on trust, not billable hours.
The Team
People who've done the work.
Every member of our team has either held senior roles at the companies whose tools we now implement, or worked in businesses using the tools day-to-day.
Ti-Ahna Micallef
Marketing and Brand Lead
A marketing and communications professional with 20+ years of experience, Ti-Ahna has worked across a variety of industries including wholesale, ecommerce, media and hospitality. Known for her outgoing personailty (while secretly a closet introvert), Ti-Ahna is reponsible for the strategy, brand integrity, content, copywriting, social media, design, and internal and external communications for FlowHQ.
Previously at
Robert Mattar
Founder
Rob has 20+ years experince in digital marketing across Australia and Europe. He's seen it all - from startups to raises, acquisitions and an exit. In 2020 he started consulting on CRM and customer data, which quickly became FlowHQ, a small hands-on agency and certified partner across the martech stack. Rob firmly believes which platform you're on matters less than how it's set up, saying "I'd rather spend time understanding how your team works day to day, and build around that. The best system is the one that gets used."
Previously at
Ready to work with a team that actually knows your stack?
No sales deck. No discovery calls that go nowhere. Just an honest conversation about whether we're the right fit.